Hospitality Advisory Services


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Premier Capital Associates, LLC provides unmatched advisory services to you through years of hospitality industry experience and an extensive network of contacts. Services include hotel debt and equity analysis, hotel brand evaluation, site selection, buy/sell evaluation and asset management. 

With several billion dollars in financed projects during their career and analyses of thousands of properties, Premier Capital Associates, LLC is the trusted source for commercial real estate advisory services.


I have had the opportunity to close several complicated financings with Greg Morris and Jeff McKee over the past five years and value their financial and business insight. Both Jeff and Greg bring a significant amount of value to a transaction based upon their knowledge of the market and sector. Above all, we respect both of them as trustworthy business advisors and believe that they would only do what is right for their clients.
— Ashish Parikh, Hersha Hospitality